Spotlight on John Atkin

SELLING PROPERTIES FAST WITH LOW COMMISSION CHARGES

After twenty years running his businesses in England, John Atkin sold his shares and moved to Sarasota with his wife, a native Floridian, and two young sons. Shopping for a home turned out to be an eye-opening experience for the former owner of the largest and most successful (real) estate broker in Chesterfield, England. “When I arrived here, I had intended to leave the business, but after looking for a home with a couple of agents and experiencing the level of service, I decided that I could do at least as well, and probably much better, “John said.

John’s career has been a series of decisive moves with successful results. Born in Chesterfield, England, John excelled in cricket and toured Australia and the West Indies with the England cricket team. Professionally, he inspired confidence in his employers at an early age. Halifax PLC, a national bank in England, promoted him to the wealthy Surrey district of London known as the stockbroker belt and placed him in charge of the Mortgage Department at their Kingston-Upon-Thames branch.

When John was promoted again two years later to Assistant Manager at a Central London branch with a staff of 60, he was 23 years old, the youngest Assistant Manager in the bank. Despite his very promising career, he decided to go into business for himself and at the age of 26, qualified as a Financial Advisor and set up shop in the exclusive Knightsbridge district of London. Moving back to his hometown a couple of years later, he started up Spire Financial Services; in 1998 he formed Spire Estates which went on to become the most successful (real) estate company in the area. John’s brokerage company had become successful by reducing commissions to encourage faster sales.

After not being allowed to advertise his commission rates with a previous brokerage in Sarasota, John has now joined Quantum Realty Solutions who give him the autonomy to negotiate and advertise his own charges, thereby giving the consumer GREAT SAVINGS. Just two examples are his For Sale by Owner MLS package starting at just $500 and his Executive FULL SERVICE listing package starting at just 1%.

“The reduced commission rate doesn’t reduce the services offered,” explained John. I see myself in a partnership with the seller and my objective is to sell fast and for maximum dollar. Each seller’s property is showcased on my website at www.LocationLocationRealty.com with several photos of the property as well as a virtual tour - whether it lists for $100,000 or $5,000,000. “I advertise in daily, weekly and monthly publications and if the Sellers can think of anything else I need to do beyond what I’m doing, I’ll do it.”

As a full time realtor, John offers the same level of service for buyers as for sellers. “The object is to buy a home at the most competitive price. Prior to ever taking clients to a home, I’ll run full background checks on each property. Both clients and I will have the comparative market analysis - how long it has been on the market, if any previous offers have been made, whether the price had been reduced and so on.”

John’s website is as forthright as he is. Each step of the buying and selling process is laid out, all seller and buyer services are itemized and specific and John puts his detailed marketing plan on line as well. The one-page John’s newsletter clearly presents market issues for buyers and sellers to consider; it is concrete, factual and interesting. You may subscribe to this free and worthwhile newsletter on his website.

In addition to his business, John visits Overseas Property Exhibitions in England that showcase properties from all over the globe. He helps exhibit properties from the Sarasota area to those across the pond interested in moving to Florida. John sees himself coaching his son’s soccer teams in the near future, but right now, he’s working seven days a week running his “new” business. “Because I’m honest and diligent, the only way I can be successful is by giving customers excellent service and the best deal possible - as I have been doing for the past twenty years.”

Call John NOW if you’re interested in listing a home, selling it fast for the maximum price and paying a low commission charge.

Call John NOW with your purchase criteria – he’ll find you the best home for the lowest price and refund some of his commission.